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Ariat A Comprehensive Guide to the Brand
Ariat is a well-known American brand that has established itself as a leader in producing high-quality footwear, apparel, and accessories for both equestrian and work-related needs. Known for their performance and durability, Ariat products are designed to support a variety of activities, from horseback riding to long hours spent working in the field or on a construction site. This blog will dive into all things Ariat, from its advantages and disadvantages to customer reviews and who the brand is best suited for.

About Ariat
Founded in 1993, Ariat set out with a mission to create high-performance footwear and apparel that combines advanced technology with exceptional craftsmanship. The brand quickly grew to become the preferred choice for athletes, equestrians, and workers who required products that were both comfortable and durable.
Ariat is best known for its use of innovative technology like their ATS (Advanced Torque Stability) footbed system, which offers all-day support and comfort, especially for those who spend long hours on their feet. Additionally, Ariat is committed to using high-quality materials, making their products ideal for a wide range of physical activities.
Advantages and Disadvantages of Ariat

Advantages:
- Durability: Ariat products are made to last. Whether it’s their boots or jackets, each item is crafted with durability in mind, ensuring long-term use even under harsh conditions.
- Comfort: With advanced footbed technologies and ergonomic designs, Ariat footwear offers great comfort for long hours of use, especially for those working outdoors or on their feet all day.
- Versatility: Ariat caters to both equestrian athletes and workers, with designs suited for everything from riding and ranching to construction and outdoor activities.
- Stylish Designs: Ariat products are stylish, blending traditional Western and workwear aesthetics with modern design elements.
Disadvantages:
- Price: Ariat products tend to be more expensive than average. While they offer exceptional quality, the price point may be higher than what some customers are willing to pay.
- Sizing Issues: Some customers have reported that the sizing of Ariat footwear can be inconsistent, especially when it comes to width and arch support.
- Limited Fashion Variety: Though Ariat is known for offering functional and stylish products, their fashion-forward designs may not appeal to those seeking trendy, mainstream styles.
2 Top-Selling Fashion Items from Ariat
Here are five of Ariat’s top-selling items that stand out for their quality, comfort, and performance:
Ariat Women’s Fatbaby Boots

- Known for their comfort, durability, and unique design, these boots are a favorite among women working in ranching, equestrian sports, and outdoor activities.
Ariat Men’s Workhog Boots - A top choice for hardworking men, these boots feature the ATS Max technology for superior comfort and stability while offering excellent protection against rugged environments.

Selling with Ariat
If you’re a retailer or looking to sell Ariat products, the brand has specific requirements for partnerships. They maintain a reputation for high-quality standards, so becoming an authorized seller means adhering to Ariat’s criteria for product display, pricing, and customer service. You can reach out to their distribution team or apply through their official website if you’re interested in reselling their products.
Who is Ariat Aimed At?

Ariat is primarily aimed at:
- Equestrians: Whether you’re into competitive riding or simply enjoy horseback riding for leisure, Ariat’s equestrian footwear and apparel are designed with you in mind.
- Outdoor Workers: From ranchers to construction workers, Ariat’s durable and comfortable products are ideal for those who need reliable workwear.
- Fashion-Forward Individuals: Ariat’s stylish boots and jackets also cater to those looking to make a statement with Western-inspired fashion.
Alternatives to Ariat
While Ariat is a well-regarded brand, there are several other companies offering similar products. Some popular alternatives include:
- Justin Boots: Known for their high-quality craftsmanship and Western-style footwear.
- Red Wing Shoes: A leader in durable, high-performance boots for workers.
- Timberland PRO: Famous for their workwear boots and safety gear, similar to Ariat in terms of comfort and durability.
- Twisted X: Specializing in comfortable, high-quality boots designed for both work and leisure.
Ariat Reviews: What Customers Say
Ariat generally receives positive reviews, especially for the comfort and durability of their products. Customers praise the quality of Ariat boots, noting how they provide excellent support and last for years. However, some users have mentioned issues with sizing, particularly when it comes to width, and the higher price tag.
Customer Highlight: “I’ve been wearing Ariat boots for over 5 years, and they still feel just as comfortable as the day I bought them. The ATS footbed makes a big difference for long days on my feet. Highly recommend!”
Is Ariat a Good Deal?

While Ariat’s products are priced on the higher end, they offer value in the form of durability, comfort, and performance. For those who spend significant time outdoors or need sturdy footwear for work, the investment in Ariat is often worth it. The brand’s use of technology to enhance comfort and support for long hours of wear is a major selling point.
Buying & Selling on Ariat
Ariat products are available for purchase through their official website, as well as at authorized retailers and online platforms like Amazon. If you’re looking to sell Ariat products, make sure you apply through their official channels to become an authorized dealer.
Frequently Asked Questions
- Where can I buy Ariat products?
- You can purchase Ariat products directly from their website, authorized retailers, or online marketplaces like Amazon.
- Are Ariat boots worth the price?
- Yes, many customers find that Ariat boots provide excellent value due to their durability, comfort, and long-lasting quality.
- Do Ariat boots run true to size?
- Generally, Ariat boots run true to size, but some customers have reported variations in width, so it’s important to check reviews for specific models.
Reach Out to Ariat
If you have any further questions about Ariat’s products, want to learn more about their offerings, or need assistance with your order, you can reach out to Ariat’s customer service team via:
- Email: support@ariat.com
- Phone: 1-800-899-8141
- Social Media: Follow Ariat on Facebook, Instagram, and Twitter for updates and promotions.

